Fagron Launches Derma Concept (30-09-2010)

Fagron Belgium has launched the new Fagron Derma Concept in September 2010. This dermatological concept contains 32 references.The Fagron Derma Concept has the right solution for each skin type, each age and each skin affection. Almost all products are fragrance and preservative free. Most of the creams are adapted to children under 3 years.

This concept has won the award for best parapharmacy 2010 at the pharma expo in Brussels. This is a unique biannual happening where all people of the pharmaceutical sector and industry come together. It’s a good occasion for the pharmacists to get to know new products and to receive information of the pharmaceutical companies. The Fagron booth was provided with a dedicated corner for the Fagron Derma Concept. The pharmacists had the opportunity to test the products and to receive advice from our medical representatives.

Nevertheless its recent launch, the pharmacists are already very interested. In the last 4 months of 2010 more than 100 pharmacies became a partner of the Fagron Derma Concept. This implies that they have all the 32 references available for their patients. The partners are supported by Fagron with extra tools (consults, posters, samples,...). Partners are indicated on a dedicated website (www.fagrondermaconcept.be) so that patients and prescribers can see which pharmacy has the complete range of products available. On the website you can also find a lot of information about the references and about the different skin types and skin affections. Each patient can consult the website for a personal skin treatment advice.

For interested pharmacists there are also special evenings organized by Fagron, where the Fagron Derma Concept is being explained. There is also a scientific explanation about the skin affections like eczema and psoriasis. The medical representatives visit dermatologists, pediatricians and GP’s on a daily base to inform them about our new concept. They have noticed their enthusiasm for this dermatological range of products as this concept can be used in a lot of cases.

Fagron Belgium is looking forward to present their new Fagron Derma Concept products for 2011. In February Fagron will launch packages of 500 ml for the bath oils, Huizinga cream, Cold cream lipocream and the Cetovas 10 cream. Aiming at personalized skin care, the Fagron Derma Concept just started a huge success!